That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea

“That will never work,” they told him. The idea of subscription video rental seemed pure stupidity to everyone who knew the market. But not to Mark Randolph. Despite the skepticism of investors and partners, he did not back down. This is how Netflix was born.
This is the story of the most incredible startup of the 21st century, told by its executive and creator. A fascinating chronicle of the transformation of an idea thrown out in a friendly conversation into a giant of the film and television industry with more than 150 million subscribers worldwide. A book worthy of ranking with "The Shoe Dog" by Phil Knight and "Delivering Happiness" by Tony Hsieh.

Customer Reviews