The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

Amazon, Apple, Facebook and Google are the four most powerful companies on the planet. Almost everyone is sure that they have seen the journey of these companies or at least know how they reached the business Olympus. In fact, almost everyone is wrong.

Many people have told and written about these 4 giants in the last two decades, but Scott Galloway's manuscript is different from all of them. Rather than succumbing to the myths these companies have generated, Galloway asks critical questions in his book. A world-renowned business professor untangles the multi-layered strategies of the Big Four and reveals what lies beneath the veil of success. He shows that these four giants exploit people's emotional perceptions with a speed and scope unmatched by others. The author also lists the valuable lessons they imparted that others can apply to their own business or career.

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