Русский
Հայերեն
The book describes in detail business strategies for building relationships with the government: from the internal organization of the company’s GR department to methods of external influence on executive and legislative authorities. The authors combined their experience in government agencies with the experience of owners of large corporations. Here, using the example of GR strategies of companies such as Microsoft, Intel, General Electric, and Disney, you can choose profitable tactics for building relationships with the government and avoid typical mistakes.
