Русский
Հայերեն
IKEA is a giant company with a turnover of 40 billion euros. Every year it releases more than 2,500 new products, and every five seconds the most popular of them, the BILLY bookcase, is sold somewhere in the world. Experts from Nikkei Design, the most authoritative Japanese magazine about selling design, analyzed how IKEA creates its products and is ready to share the secret of its global popularity.
