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How Coca‑Cola conquered the world. 101 successful cases from world-famous brands

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Author: Leury Giles

Genre: Business

Publication year: 2019

Number of pages: 384

Language: Russian

Stories of Pinterest, Chanel, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness World Records, Coca-Cola, and other world-famous brands in one book. All cases are divided into sections, so they represent a convincing toolkit, supported by the experience of world-famous companies.